Content Editor and Operator

About the Role

We need a content operator who can do two things really well.

First, atomization. The founder regularly writes long-form content. Articles, threads, essays, video scripts. Your job is to take that material and break it into dozens of platform-native social media posts. Each one tailored to the right brand, the right platform, the right audience.

Second, original creation. You will get content ideas in proper formats. No one-line concept. No voice note. Sometimes a rough brief or a reference post but mostly a proper brief. You take that and turn it into a fully finished creative. Copy, visual direction, hashtags, CTA. Ready to schedule.

This is not a proofreading job. You need to understand that what works on LinkedIn does not work on Instagram. You need to match six different brand voices without mixing them up. And you need to turn one good idea into ten pieces of content without losing what made it good in the first place.

What You Will Do

Content Atomization (50% of your time)

• Take the founder's long-form content (articles, Substack posts, video transcripts, thread drafts, podcast notes) and break it into platform-native posts
• Adapt tone, length, and format per platform. LinkedIn posts, Instagram captions, X threads, Facebook posts, carousel outlines, reel scripts.
• Pull out quotable lines, stats, hot takes, and standalone insights
• Add each piece to the content calendar with a suggested publish date
• Make sure no two platforms get the same post. Everything should feel native to where it lives.

Typical output from one long-form piece:

• 2 to 3 LinkedIn posts (short-form and carousel outlines)
• 2 to 3 Instagram posts (caption plus visual direction)
• 1 to 2 X threads or standalone tweets
• 1 Facebook post where relevant
• 1 Substack teaser or cross-promo if applicable

Original Content Creation (40% of your time)

• Get a content idea from the founder and build the full creative. Headline, hook, body copy, CTA, hashtags, visual direction.
• Match the right brand voice for each piece
• Suggest the best platform and format
• For visual posts, write a clear creative brief or image prompt
• For carousels, write all slides with a clear hierarchy
• For reels and short video, write scripts with hook, body, CTA, and visual treatment notes

Content Pipeline (10% of your time)

• Maintain the content calendar across all six brands
• Keep the posting cadence consistent. Target is 50+ posts per week across all brands combined.
• Flag gaps in the calendar proactively and suggest filler or repurposing ideas
• Quality check everything before it goes out. No typos, correct handles and hashtags, links work, voice is right.

The Brands

You will write for six brands spanning specialty coffee, boutique hotels and bars, AI SaaS, hospitality technology, a founder's personal brand, and a consumer app. Each one has a different voice:

• Specialty Coffee (India, UAE): Warm, craft-forward, premium but approachable
• Boutique Hospitality (Thailand): Adventurous, laid-back, experiential
• AI SaaS: Sharp, technical but accessible, thought-leadership
• Hospitality SaaS: Professional, solution-oriented
• Founder Brand: Bold, entrepreneurial, builder energy
• Consumer App: Emotional, relatable, playful, Gen-Z and millennial

Full brand guidelines and past content will be shared during onboarding.

Content Standards

These apply to everything you write:

• No em dashes. Use commas, periods, or restructure the sentence.
• No AI-sounding language. If you catch yourself writing "delve", "landscape", "leverage", "utilize", or "harness", delete it and try again.
• Clean, punchy prose. Short sentences. Strong verbs.
• Write like a human, not a brand playbook.
• All drafts delivered in markdown format.

What This Role Is Not

You are not managing ad spend or paid campaigns. You are not doing graphic design, though you will direct visuals. You are not writing investor decks. You are not analyzing platform metrics or building dashboards. A separate Growth Analyst handles that. You are not managing comments or DMs.

Tools

Google Sheets or Notion (content calendar), Google Docs or Obsidian (writing), Buffer or Later or SocialBee (scheduling, TBD), Canva (basic creatives), Midjourney or similar (image prompts), WhatsApp, Slack, Email. Using AI tools for drafting and ideation is fine and encouraged, but every output must be human-edited and voice-matched before you hand it over.

What We Are Looking For

• At least 2 years creating social media content, ideally for multiple brands at once
• Strong English copywriting. You write punchy, scroll-stopping social copy.
• You understand platform-native content. What works on LinkedIn, Instagram, X, Facebook, and TikTok are all different and you know why.
• Experience breaking long-form content into social posts (atomization or repurposing workflows)
• Comfortable working from rough briefs, voice notes, and half-formed ideas
• Basic visual sense. You can put together a clean Canva graphic or write a solid image prompt.
• Experience in F&B, hospitality, or tech/SaaS content
• Familiarity with Obsidian, markdown workflows, or AI-assisted content pipelines
• Experience writing carousel scripts and short-form video scripts

How We Measure Success

• 30+ posts delivered per week across all brands
• Atomized content turned around within 48 hours of receiving the long-form input
• Original posts delivered within 24 hours of receiving a brief
• Voice accuracy is high enough that the founder only needs light edits, not rewrites
• No brand goes more than 2 days without a scheduled post