Building in public. Honest debriefs. Hospitality insights.
We had a business plan. A good one. It survived exactly four months of actual operations. Here is what the plan said, what we got wrong, what we got right, and what the revised version looks like now.
Khaosan Road has a reputation. Backpackers, bucket drinks, and noise until 3 AM. We opened a boutique hotel here on purpose. Eighteen months in, here is what operating on this street actually looks like.
Bangkok was working. Occupancy was climbing, reviews were strong, the team was stable. The smart move was to keep optimising. Instead, we signed a lease on a floating resort three hours west. Here is the thinking behind that decision.